Wisconsin DQ Puts Up ‘Politically Incorrect’ Sign, Owner Doesn’t Back Down

A message displayed on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, has sparked controversy online. The billboard proudly showcases the restaurant’s embrace of traditional holiday greetings like “Merry Christmas” and “Happy Easter,” along with expressions of gratitude to veterans on Veterans Day.

Restaurant owner Kevin Scheunemann defends the sign, stating it was erected nearly four years ago to transparently reflect his and his staff’s commitment to serving God and country. The sign originally went up in response to a customer complaint about Christian music in the restaurant, and it has not caused further issues since then.


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The sign gained renewed attention when an Oregon tourist posted a picture of it on Facebook, sparking debate about its inclusivity. While some support the message, others criticize the sharing of the image. Local business owners support Scheunemann’s decision, stating customers are free to leave if they disagree.

The Dairy Queen company clarifies that Scheunemann’s approach does not represent its official stance and emphasizes the importance of treating all customers with respect, regardless of religious beliefs.

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