Every so often, the internet finds something so simple yet clever that it instantly blows up — and this time, it came from a parking lot in Perth.
A photo of a Kia Sportage started making the rounds online after someone noticed its unusual license plate: “370HSSV.” At first glance, it looked like random letters and numbers — until one sharp-eyed viewer flipped the image upside down.
That’s when the hidden word appeared. The cheeky secret turned an ordinary car into a viral sensation overnight.
The image was first shared by a local Facebook page, The Bell Tower Times 2.0, where thousands of users jumped in to laugh and share the clever find. Many wondered how the plate even got approved — given how creative (and borderline sneaky) the message was.
In Western Australia, many personalized plates get rejected each year for being suggestive, but this one slipped through — perfectly disguised yet hilarious once discovered.
It’s a fun reminder that sometimes the best humor is hidden in plain sight… and that a little creativity can make the entire internet smile.